Julie Rice

Julie Rice

Marketing Manager

As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.

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Julie Rice’s Credentials & Experience

38+ Years of Experience

Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.

Education & Certifications

 Bachelor of Science, Advertising

Industry Experience

Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.

Achievements & Responsibilities

Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.